[Objective] The study was aimed to conduct a suitability evaluation of soil and water conservation measures for real-estate projects, which was expected to provide reference for water and soil conservation schemes and the practice in real-estate projects.[Methods] This paper explored the characteristics of soil and water loss of four different types(for residence, commerce, industry, health care and education) real-estate projects in the plain area of Beijing City, and adopted AHP(Analytic Hierarchy Process) to conduct a suitability evaluation of the soil and water conservation measures of various real-estate projects.[Results] Afforestation and beautification, grass brick greening and temporary covering were perfectly suitable for real-estate projects, while seepage well and permeable concrete pavement were not applicable.[Conclusion] Therefore, considering the optimization of soil and water conservation and based on the suitability evaluation results of soil and water conservation measures of real-estate projects, a variety of extremely or moderately suitable soil and water conservation measures should be preferred.