[Objective] This paper presented the asymmetry and dissimilarity of willingness to pay(WTP) and willingness to accept(WTA) in order to provide selective advices for measuring indicators of cultivated land ecological benefits.[Methods] Taking the ecological benefits measurement of cultivated lands in Jiaozuo City as an example, multiple scenarios CVM was adopted.[Results] (1) WTP and WTA have selection dissimilarity. In different scenarios, WTA of farmer households and town residents is higher than WTP; (2) WTP and WTA have distribution dissimilarity. In different scenarios, the cumulative probability distribution curves of WTP are significantly above WTA; (3) WTP and WTA have asymmetry on the degree of dispersion. The dispersion degree of WTA is significantly higher than WTP, and the pay-interval of WTA is larger than the repay-interval of WTP; (4) The ratio of WTP and WTA has asymmetry. In different scenarios, the farmer households' ratio of WTP and WTA is larger than the town residents', which shows town residents are more reasonable than farmer households when consumed.[Conclusion] According to holding effect, non-uniqueness of the cultivated land ecological benefits and fluctuating dissimilarity of the ratio of WTP and WTA, this research chooses WTP as the cultivated land ecological benefits measurement indicator based on the asymmetry and dissimilarity of WTP and WTA under three scenarios.